Video content has been incredibly on the rise over the years, with bookmakers predicting that 80% of the overall internet traffic will solely be accounted for by consumer video traffic by 2023. So, what are you waiting for before you get yourself one of the best video marketing software in the market right now to boost your video production?
Moreover, videos have recently dominated social media platforms to engage visitors on the website as an effective way to educate and influence consumers. This is evident after a study by HubSpot reveals that four out of the top six channels are social channels where global consumers watch videos. Only Youtube and Facebook alone have over 4 billion people watching videos on the channels.
So, to make the work of creating video content for your business easy for you, you’ll certainly need the help of the best video marketing software. And in this article, we’ve put together ten of the best video marketing software that you will definitely fall in love with while using them. But before we continue listing those video editing tools for you, we will be sharing some tips on video marketing with you.
Things To Consider Why Choosing The Best Video Marketing Software
The truth is that there are so many video editing tools in the market these days, of which some are free for use by beginners, while there are advanced tools for professional editors. Thus, the ability to choose any of the best video marketing software will be helpful when editing a video for your business. That being said, you can consider these two points before choosing any video marketing software for your company.
- Video Type: When creating a video for your company, there are different kinds of videos to create, including slideshow, animation video, or explanation video. It is by knowing the kind of video you want to make that will help you make a great choice of the editing tools to go after because different video types need various video editing software.
- Video Editing Experience: Another thing to consider is your skill and experience in making a marketing video; this will allow you to go for either a basic or professional video marketing software.
- Best Music To Fit In: Isn’t it obvious that proper music, when fit into your video, makes it more engaging? It is, and that’s why it is advised to include proper music in every video you’re editing. Some of the best video marketing software has built-in music, but not all are always free to use. So you can go to your music library to find the perfect music for your video.
Generally, people enjoy watching videos more than reading text-based content, simply because videos are more engaging, entertaining, and easier to digest. Having said that, let’s now proceed to highlight the best video marketing software that every video marketer needs for their company.
10 Best Video Marketing Software For Pros And Beginners
Below, we are bringing to you ten of the best video marketing software out there at the moment that will help you create stunning videos for your business.
1. Animoto
This tool is a cloud-based video creation service and one of the best video marketing software that helps you produce a video from photos, and video clips and add music to video slideshows. Here you enjoy the fact that you don’t necessarily need any experience before you can be able to use the software.
Animoto helps you to drive customers to your website with videos about products, services, or content. On the other hand, the video marketing tool helps your business stand out in the social media feed. The software works when you choose a storyboard template, and with the drag and drop feature, you can easily link up to your project. After adding up your media content, quickly reset colors, fonts, music, and more to personalize your video. You can easily share your video to different social media channels; likewise, friends and family.
Animoto boasts of the following features; an easy drag-and-drop interface that doesn’t request a video editing experience, beautiful, and versatile video templates that offer you unrivaled flexibility. Finally, they give you access to over a million stock photos and videos, but that’s when you upgrade to a professional or business plan.
This video marketing software is free forever, but you can upgrade to a paid plan if you want advanced features. Pricing starts from $33 per month and can reach up to $49 per month.
2. Powtoon
Powtoon is a video marketing software that gives you the freedom to create professional and fully customized videos that your audience will love. It is one of the best video marketing software that lets you create animated presentations and animated explainer videos to communicate visually with your audience.
With Powtoon video marketing software, you can make your professional videos and improve your marketing strategy and lead generation with results you can measure. And if you don’t know, from talent acquisition to change movement, visual communication inspires your business to stand out while you attract top talent. This is one of the major things Powtoon helps you achieve.
Its user-friendly feature makes it possible that no matter your skill level or the task at hand, you can create superb marketing videos with Powtoon that amplify your results. The video tool offers you the opportunity to tell compelling stories through hundreds of animated characters, templates, video clips, soundtracks, and more. In fact, with the best video marketing software such as Powtoon, making your own videos requires no special experience or tech skills before you can make a deeper impact on what you do.
Powtoon offers a free version, but your video will have to come with a Powtoon branding, and you’re only allowed for up to 3 mins (HD) videos. However, if you want to get more professional with your video marketing, you will have to upgrade to a paid plan. Pricing starts at $19 per month and reaches up to $99 per month.
3. Filmora
Filmora is one of the best video marketing software for beginners that allows you to create marketing videos without limits. The tool provides users with different styles, effects, and customization abilities. If you’re not techy or have little experience in understanding video editing’s basic functionalities, Filmora is a good fit for you.
The software comes with a split-screen, advanced text editing, scene detection, video stabilization, and more. To enhance your video quality, Filmora integrates tilt-shift, mosaic, color grading presets, audio equalizer, and 4k resolution editing support.
You can easily bring your video to life with the software’s effect pack, including layering multiple video clips, GIF support, noise removal, audio mixer, audio separation, and so on. Filmora is professionally and affordably made it easy for businesses and individuals.
It offers three business plans (Basic, Standard, & Premium) and a free trial before you can pay for what you want. Pricing for Business Plans starts at $12 per month and can reach up to $57.99 per month, billed annually.
4. Wideo
Wideo allows you to create animated and presentation videos in minutes and get the desired results. The software uses templates to help you create professional videos for marketing, internal communications, social media, and more. It offers you hundreds of templates to make sure you find exactly what you need. So that you can drag and drop your graphics or choose from the free thousands of stock footage in their video library.
With Wideo, you can promote your business with an explainer video by introducing the problem and how to solve that problem in less than 45 seconds. Of course, you should know that more than half of the marketers are already using animations to tell their stories, and now Wideo’s goal is to let you harness that trend at a cost you can afford.
It offers a free plan, but it’s with limited features, with just a 1-minute video, and 10 video templates available. However, you can upgrade to a paid package for multiple functionalities. Pricing starts at $19 per month and can reach up to $79 per month.
Wideo is one of the best video marketing software for creating marketing and equally promo videos for personalized results.
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5. Wistia
When looking for any of the best video marketing software to promote your business, the options are not too limited. And introducing I’m introducing one of the best video marketing software for business in Wistia for you. It comes with unique ideas and features, aiming to fulfill users’ purpose to make a better marketing video.
Wistia makes it easy to find, engage, and grow your audience by allowing video customization and video SEO to increase traffic. The software offers the best viewing experience anywhere from a single video to an entire video. Other features of Wistia include easy embedding and sharing, lead generation tools, and advanced video analytics tools to measure your results.
On the other hand, it offers detailed video heat maps, viewing trends, SEO, call to action tools, and more. You can customize your player to whatever you like, and it has no user limits.
The best of it all is that Wistia offers a lifetime free plan for beginners with all standard features available. However, you can still upgrade to a paid plan if you want some advanced features. For the Pro plan, pricing starts at $99 per month, but you will need to contact the Sales Department if you want to go for the Advanced Package.
6. Biteable
Biteable is one of the best video marketing software for social media videos, ads, slideshows, presentations, etc. The software provides you with thousands of built-in templates to make sure you never run out of footage and animation. As a result, you can create your perfect video in a flash from the huge selection of surefire templates.
Moreover, you can equally mix in pictures and clips of your products or service and make them sparkle with effects and animations. Plus, you can share and download your videos to make them yours forever.
Biteable offers a free plan that you can enjoy forever, but the price you will pay is that your videos will have a watermark and can only be embedded or shared via a Biteable link. The premium plans are then powerful enough for large businesses and brands to promote and sell their products with more flexible functionalities.
Pricing for Biteable premium plans starts at $19 per month and can reach up to $49 per month. If you’re looking for video tools with built-in templates for creating professional designs, then Biteable is a good option for you.
7. Viewbix
Viewbix is a video analytics and interactive platform that delivers proven results. The software helps companies understand what messages are resonating with their video viewers and leverage that data to enrich and empower a more effective video experience. Viewbix is one of the best video marketing software centered on analytics and reaching more audiences.
Additionally, Viewbix helps marketers improve their video marketing IQ by offering them the ability to quickly and easily drive a meaningful ROI from their on-demand and live videos while providing deep insights into viewer engagement.
You can equally leverage your interactive Viewbix players on multiple platforms and across all devices. And its SaaS-based builder helps you to make interactive video ad units.
Although not available on their website, Viewbix pricing is understood to start at $10 per month and increases according to different needs. At the same time, you can equally leverage the free version.
8. Vidyard
Vidyard is one of the best video marketing software that you can use to add videos to your emails, websites, and everywhere else. One thing that sets Vidyard apart from other video marketing software is that it ultimately converts viewers to customers. It allows upload and download of videos, personalization of video player, high compatibility with browsers, and, finally, measuring your videos’ effectiveness.
With Vidyard, no expertise is required as you can easily create videos that add a human element to your communications with prospects, customers, and co-workers. Vidyard brings screen recording and video creation together to give you a better video experience. You can easily record videos, your screen, webcam, or both and then send them as emails or share them to your social channels.
The software is the fastest way to host and manage videos online. Its drag-and-drop feature allows you to quickly upload videos and deliver high-quality streaming video wherever your audiences are.
Vidyard offers a free plan where you can record, upload, and share unlimited videos in just a few clicks. However, to access its advanced features, you will need to upgrade to any paid platform. Pricing starts at $15 per month for the Pro plan and can reach up to $1250 per month for the Business plan; all billed annually.
9. Animaker
Animaker is one of the best video marketing software for animation video making that brings studio quality presentations within everyone’s reach. It is a platform where beginners, non-designers, and professionals can create animation and live-action videos for marketing, and every moment of our lives.
The software is simple to use with features such as drag-and-drop, click-choose, edit, play, and more. It boasts of the largest animated library that includes a collection of animated characters, properties, BGs, icons, and so on. Animaker supports over 50 languages, custom font support, and support for RTL language fonts.
With the Pro plan, you can enjoy features like recording, multi-move, camera in, camera out, and transition effects to enable you to create amazing animations. While in the enterprise package, you have even better features, including multi-user collaboration, task management, file management, in-app messenger, and an end-to-end visual solution.
It also allows you to upload and edit videos at 4K video quality, plus instant resizing for social platforms. Its pricing starts at $10 per month and can reach up to $39 per month for the Pro plan, while you will need to contact the marketing department for the Enterprise package. Animaker equally offers a free version, but you will have to sacrifice many features available in paid plans.
10. Vimeo
This is one of the best online video collaboration and distribution platforms to make your video your sole ownership. You can easily embed and customize your videos with Vimeo. Its advanced analytics allows you to know exactly who is watching your videos and at what time and where they are watching it from.
Vimeo allows you to create high-performing videos, go live, and invite your team members to collaborate, create, and share the work.
Other features of Vimeo include unmatched video quality, video management, unlimited storage space, privacy settings, speed controls, version history, and more. And to track and measure your video performances, Vimeo provides you with Google Analytics, advanced stats, engagement graphs, etc. You can as well add a call to action to your video.
Vimeo offers a free basic plan for all users but its features are limited. However, you can upgrade to a paid plan if you want to leverage its full potential. It also offers a 30-day free trial on every paid plan. Pricing starts at $7 per month for the Plus plan and can reach up to $75 for the Premium plan, all billed annually.
Take Away
You have seen our top ten best video marketing software you need to make outstanding videos for your company and beat your competitors. However, making a final decision on which software to choose involves a lot more than just comparing the tools. Indeed, you have to be specific about which software will best serve your purpose.
Video marketing is undeniably stealing the limelight, and soon enough, it will dominate the content marketing world. Thus, it would be best to stay informed and prepared by acquiring any of the best video marketing software to boost your video marketing success. Although there are other video marketing tools not mentioned in this article, we’re convinced that you’re one step closer to achieving even better success with the ones we have above.
Feel free to share your thoughts with us via our comments section below!